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Email for Marketing

Building a solid email list is the best way to ensure return business.
Communicate regularly and effectively to those opting-in for your information.

With so many messages influencing customers daily, it is hard to establish mind share. With consistent email marketing, you can feature products, establish your company as leading experts and capture brand awareness.

Top Email Marketing Services

Regular email communication with helpful tools, information as well as promotions and offers will help engage your customers, but also keep your brand fresh of their minds.

Your emails should maintain a consistent look and feel with both your print and online branding. The copy should be short and lead the user to link to your website for more information. Allow your companies personality to shine in the emails and share personal as well as professional information to help your customers feel part of your business community.

Let 10 Pound Gorilla help setup marketing email templates to make ongoing e-zine maintenance easy.

Don't have time to send newsletters yourself? Let us help you. We offer full e-newsletter services from start to finish.

Mailchimp — Our Preferred Email Marketing Provider

Mailchimp is 10 Pound Gorilla’s preferred email campaign resource and not because they have a cool name like ours!

We could tell you all about it, but they do it in a pretty fun and detailed way right on their website: www.mailchimp.com

Mailchimp offers free accounts for companies with less than 2000 subscribers. This is a great way to get started without having to pay monthly fees.

Some fun notes: You can integrate with Twitter and Facebook including the ability to like an email, each campaign has a QR code, and you can integrate it with your Google analytics.

To the right are some Mailchimp highlights and how 10 Pound Gorilla can help.

Successful Email Marketing Tools

  • Setup & Design of Email Templates
  • Templates are are a user friendly way to keep your look and feel consistent while allowing easy setup and creation of newsletters. 10 Pound Gorilla can design 1 or more templates for you to use that will match your overall branding to keep your message consistent. All your templates can be stored in your Mailchimp account for easy use.
  • List Upload & Setup
  • 10 Pound Gorilla is old hat at this part. Let us help you upload and prepare your lists for easy use, including list segmentation.
  • List Segmentation
  • 10 Pound Gorilla can help you set up groups to manage your list and target your subscribers based on interest, frequency requests and more. Check out the details here: http://mailchimp.com/features/groups/

    We can also help you segment users by location, most engaged customers, date subscribed or by products purchased. Check out the details here: http://mailchimp.com/features/groups/
  • Subscriber Preferences
  • Users can change and update their personal information as well as custom interest groups. 10 Pound Gorilla can even customize your preference center to match your company's look and feel. Check out the details here: http://mailchimp.com/features/subscriber-preferences/
  • Archiving & Social Sharing
  • MailChimp provides a free permanent URL for every campaign, so you can share your newsletters through your social network as well as list archives on your website. 10 Pound Gorilla can help embed Mailchimp code that will automatically list links to all your newsletters and update them anytime a new one is added. We can also enable comments and help you automatically feed the latest newsletters to your Facebook account. Check out the details here: http://mailchimp.com/features/campaign-archives/
  • Analytics
  • Mailchimp offers a variety of reports to give you crucial feedback on yoru campaigns. Let 10 Pound Gorilla help you make sense of the data to improve your ROI. Check out the details here: http://mailchimp.com/features/reports-overview/ And you can follow social stats too: http://mailchimp.com/features/social-stats/
  • Ease of Use
  • Mailchimp is so easy a monkey could do it, no pun intended. You will love the ease of the user interface and experience.
  • List Management
  • Mailchimp will handle subscribes, unsubscribe, bounces, complaints all for you. If you get enough complaints or unsubscribes they may warn you to clean up your act. If this is the case, 10 Pound Gorilla can be hired hourly to help determine why you have such high instances of complaints or unsubscribes.

    Also, as long as you have a computer or tablet, you can collect emails without being on the Internet. Mailchimp allows you to store emails until you are ready to upload or have Internet access. So take your laptop or tablet with you to trade shows, events, etc and Mailchimp does all the work. Check it out here: http://mailchimp.com/features/chimpadeedee/
  • Let Us Help
  • 10 Pound Gorilla is a great email marketing manager and would love to help you send out and create your monthly newsletters. We can help generate content, create and mail newsletters, analyze data and improve ROI.