Search Engine Optimization Specialists (SEO)

Did you know that only 20% of what you see on a webpage accounts for your SEO rankings?
We begin our SEO work from the ground up to ensure all aspects of SEO are addressed.

Top Search Engine Marketing

Through utilizing both off-site and on-site search engine optimization, 10 Pound Gorilla is able to use the best keyword research, clean design and coding to maximize your online listings all at affordable search engine optimization prices!

Off-Site SEO Optimization

10 Pound Gorilla will help you select realistic and relevant keywords to utilize in onsite optimization, linking and directories. We will increase your presence on the web with inbound links and help you choose and set up your directory listings with the right keywords. Integrating a good social media strategy will help increase your overall search engine rankings.

Keyword Research

Singular verses plural matters. Word order matters. We want to know exactly what people are typing into search engines. Utilizing keyword research, 10 Pound Gorilla discovers exact search phrases people are using.

Once keyword phrases are defined, we will evaluate the amount of competition and the number of searches per month to help determine what keywords we should utilize in your website, pay per click internet marketing campaigns and linking strategies.

Linking Strategies

The easiest and most direct way to achieve links is to produce them on your own. Using high rated pages like Facebook and Twitter to link back to your site will be automated with our website solution.

10 Pound Gorilla can either show you how or actually create and submit articles and press releases to thousand of news resources on the web. Online content, especially from recognized news sources, linking back to your site pulls in big points. Education and government sites win big too.

Also, the more blogs and forums you participate in the more points you get. Just like new and changing content, activity outside of your website is rewarded well too.

Online Directories

Directories are a good way to increase your inbound links from websites with high page ranks. 10 Pound Gorilla will manually submit your website to the top 10 directories ranked by inbound link quality and can do more if desired.

A few directories include:

DMOZ Directory - Free
Yahoo Directory - $299/Year
Librarians' Internet Index Directory - Free
Starting Point Directory - $99/Year
Business Directory - $299/Year

Canny Link Directory - $20/Year
Americas Best Directory - $20/Year
Joe Ant Directory - $40/Year
Chiff Directory - $297/Year
Jayde Directory - Free

On-Site SEO Optimization

When building or rebuilding a website, it is crucial to have a firm that understands the fundamentals of SEO. 10 Pound Gorilla is one of the top search engine optimization companies and will utilize the following elements to ensure you make the best impression when spiders crawl your web site.

Clean and Condensed Code
As we start to construct your website, we will utilize clean code. We will rely on condensed and organized CSS file to define as many elements as possible. The website will be mainly constructed using divs and we will define all of our H, body, bold and link tags. All HTML code will be validated.
W3C Validation
Sometimes rules can be very good, especially if that means more traffic. We write compliant code to increase our odds of support across browsers, platforms, and search engines.
Semantic Code
You want a person and search engine to see the same page the same way, don't you? We write code that makes sense to people and computers.
Website Speed
We will optimize your speed and hosting environment — assuming your host with one of our recommend hosts. We will try to have shared elements throughout the site only load once rather than per page.
Content Matters
Over saturation of keywords will penalize you, but using them not enough or with the wrong css tags can too. We will ensure we have the correct tags and word saturation on the proper pages. We will have themed pages. Alt tags and internal links are another good place to use keywords if appropriate. There is a fine line with spamming in this arena.

Search engines also like to see links in your body copy to other sections of your site. They like to see RSS, Twitter or Facebook feeds. Google in particular likes to see YouTube and BlogSpot embeds on your home page, as they are Google owned.

New, fresh and changing content is always a big winner with any search engine.
Link Redirects
Two methods can be used for old links that need to be updated. The classic 301 redirect and also a robot.txt file to tell search engines to no longer index these pages. Broken links hurt your placement. We want those fixed and working.
Domain Names
Your domain name should not expire for less than 5 years if you want optimal SEO points. It needs to also have a history of 1 or more years.
Site Map & Breadcrumbs
A site map will be generated with a link at the bottom of each page. Breadcrumbs will be included in the site design to enhance linking.
URLs
URLs will be written with /keywords, this is the most idea use of page urls.
Analytics
Google analytics will be installed for tracking and also a few bonus points. Return users enhance your SEO ratings.
Hosting
Where you host matters. There are instances where you may have bad neighbors such as porn sites that get blacklisted from search engines. If you share the same hosting environment, you get dinged too.