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Online Marketing & Adwords

The World Wide Web is your community. Your website is your store front.
Let 10 Pound Gorilla help you get customers in your store.

With endless online marketing resources it is hard to know where to start. However, with good analytics it is easy to measure the effectiveness of your marketing efforts. At 10 Pound Gorilla we will help you allocate your online marketing budget and maximize your ROI.

Marketing Strategy

Online marketing encompasses on-site messages and branding, SEO, Social Media, Pay-Per-Click, Email Marketing and other online opportunities. Successful online marketing occurs with a constant and consistent message.

Each business and budget calls for it's own online marketing plan. 10 pound Gorilla will help you decide where you can receive the best value for your dollar. Almost all businesses can benefit from a pay-per-click campaign as well as a strong communication line to existing customers.

10 Pound Gorilla will help you utilize facebook, twitter, linked-in, merchant circle, mail chimp and many more tools to reach your customers. Information will find your customers rather than yours customers looking for your information.

Pay-Per-Click Advertising

Pay-Per-Click advertising is when you agree to pay the search engines a predetermined amount per click to be listed on the first page of search results for specified keywords. You determine your monthly budget as well as when and where you want your ads shown.

The 2 largest Pay-Per-Click companies are Google's Adwords and Microsoft's MSN Adcenter. Depending upon your budget, 10 Pound Gorilla will recommend you advertise in just Google or both Google and Microsoft.

If done correctly, PPC advertising can change your business overnight. PPC advertising is a science and should be supervised by a Progessional if you want optimal results.

10 Pound Gorilla takes a unique approach to PPC. Unlike other companies who try to get you the highest click-through-ratio (CTR), 10 Pound Gorilla tries to get you quality click throughs. If you are spending money on a visitor, we want to make sure that visitor wants to spend money with you. We will set up campaigns both in Google Adwords and Microsoft AdCenter (which feeds Bing & Yahoo.)

To the right are the steps we take to ensure you have successful paid advertising.

Keys to Successful Pay-Per-Click Advertising

  • Keyword Identification
  • Our first step in saving you money is to identify strong keywords to purchase. Using our keyword research we will identify the top words to PPC. Once these have been determined, we will group them into themed categories. These categories share ads. So in our minds, the more groups the better, here is why… The keyword, ad copy and landing page all work together to create your quality score. The higher the quality score the less you pay to be at the top. Thus, we want our ad copy to directly use the keyword in at some part of the ad. And the landing page must be themed for that keyword as well.
  • Ad Creation
  • 10 Pound Gorilla will create various ads that include the keyword as well as other copy to help target visitors. The add copy will be relevant to the landing page to ensure a good quality score to save you money We will create ad variations to test which ads perform better to attract the right users. Our ads will be very specific to your product, service or location. This will help deter visitors looking for other products, services or locations and attract your visitors.
  • Geo-Targeting
  • If your product or services is geographically specific, we can target users in particular parts of the country or world based on their location. This will ensure your add only shows to visitors in specific locations.
  • Track Performance
  • 10 Pound Gorilla will add code to track if your Pay-Per-Click visitor performs a preferred action such as filling out an inquiry form, going to a specific page or purchasing a product or service. This code will measure our ROI or conversion rate.
  • Regular Maintenance
  • Once your Pay-Per-Click advertising is launched, 10 Pound Gorilla will wait 4 weeks until we revisit your campaigns. We need this much time to gather meaningful data. We will review our ad placement, ad performance and conversion rate.

    Pay-Per-Click advertising should be monitored on a regular basis to ensure the best ROI.